Originally presented at the 78th Gallup International Association Conference in Budapest, this Investimate case study explores how social listening can strengthen conventional research.…
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One War. Three Conversations
Using Brandwatch, Investimate analysed 58.1 million English, Arabic and Persian social media posts around the war involving Iran. The analysis revealed three distinct conversations: international in English, regional in Arabic, and domestic-political in Persian. A deep dive into 15,000 posts explored differences in narratives and political positioning. The research was originally presented at the 78th Gallup International Association Conference in Budapest, September 2026.
Beyond Reach: Why Relevance Is the Real Measure of Audience Intelligence
Campaigns do not underperform because organisations lack data. They underperform because reach is often mistaken for understanding. A stronger approach connects real-time audience signals with rigorous research—and applies that intelligence throughout the campaign lifecycle.