Social Listening & Digital Intelligence
Real-time monitoring of digital conversations, trends, sentiment, influential voices, and emerging issues.
Data Intelligence Platform
Transform public conversations into actionable intelligence
Investimate Insights combines real-time social listening, advanced analytics, and traditional research methodologies to help organisations understand what people think, why they think it, and how opinions evolve over time.
In focus Gallup International · 2026
Investimate Insights at the 78th Gallup International Association Conference
Budapest,
Investimate Insights participated in the 78th Gallup International Association Conference in Budapest, delivering two research presentations exploring the role of social listening in understanding public opinion.
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One War, Three Conversations: An analysis of 58.1 million social media posts examining how the Iran war was discussed across English, Arabic and Persian.
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Listen Before You Ask: A case study from Syria demonstrating how social listening can complement conventional research by identifying emerging narratives and informing better research questions.
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Together, the two presentations explored how social listening can offer new perspectives on complex issues and contribute to a deeper understanding of public opinion.
What We Do
Insight Intelligence Services
Public Opinion Research
Representative quantitative surveys that measure awareness, perceptions, attitudes, and behaviours.
Qualitative Research
Focus groups, interviews, and stakeholder consultations that explain the motivations behind public opinion.
Insight Ecosystem
Public sentiment moves fast. Your intelligence should move faster.
In an environment where public sentiment can change within hours, relying on a single source of information is no longer enough. Our hybrid Insight Ecosystem combines the speed of digital intelligence with the rigour of established research.
Public sentiment can change within hours
A single source of information is no longer enough
Digital conversations need real-world validation
Methodology
A hybrid insight workflow
1
Listen
2
Measure
3
Validate
4
Explain
5
Advise
Intelligence Sources
Signals We Bring Together
Social listening
Advanced analytics
Representative surveys
Qualitative research
Behavioural analysis
Executive briefings
Data dashboards
Strategic recommendations
Evidence-Based Decisions
Understand what people think, why they think it, and how opinions evolve.
From governments and political organisations to corporations, NGOs, and research institutions, Investimate Insights supports better decision-making through reliable, data-driven intelligence.
Contact UsInsights
Thought Leadership
Listen Before You Ask: How Social Listening Can Strengthen Conventional Research
Originally presented at the 78th Gallup International Association Conference in Budapest, this Investimate case study explores how social listening can strengthen conventional research. Using Brandwatch to analyse 926 online mentions about the risk of ISIS returning in Syria, the study demonstrates how emerging narratives can help researchers identify gaps, refine questionnaires and ask better questions.
One War. Three Conversations
Using Brandwatch, Investimate analysed 58.1 million English, Arabic and Persian social media posts around the war involving Iran. The analysis revealed three distinct conversations: international in English, regional in Arabic, and domestic-political in Persian. A deep dive into 15,000 posts explored differences in narratives and political positioning. The research was originally presented at the 78th Gallup International Association Conference in Budapest, September 2026.
Beyond Reach: Why Relevance Is the Real Measure of Audience Intelligence
Campaigns do not underperform because organisations lack data. They underperform because reach is often mistaken for understanding. A stronger approach connects real-time audience signals with rigorous research—and applies that intelligence throughout the campaign lifecycle.